MPG scoops DLF Pramerica's media business

MPG India, the media buying arm of Havas Media, has won the media duties for DLF Pramerica following a multi-agency pitch. The account size is estimated to be Rs. 25-30 crores. MPG will handle media planning and buying business of the company and also provide integrated solutions panning other disciplines.

Sujata Dutta, sr. vice president – marketing, DLF Pramerica, said, "We found in MPG, a professional team with an understanding of our consumers and their media habits. This coupled with their ability to use the media tools required for analyzing and optimizing the options available, made them our preferred partner. The team also demonstrated enthusiasm and keenness on working with us, and a matching of work cultures which was equally important in our choice."

Anita Nayyar (pictured), CEO, Havas Media, said, "This is an important win for us as this gives us the opportunity to work on a category like life insurance which is one of the sunrise sectors today. We think it will be a great learning experience for us and we will gain a lot of knowledge on the category."