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Jun 09, 2008
MPG India launches OOH agency ‘Active’
MPG India, the media arm of Havas Media, has launched Active, an out-of-home (OOH) media service agency, through a joint venture with Skyline Outdoor Media.MPG Active will offer outdoor, rural and retail activation services. The business is being pegged at around Rs 40 crore annually beginning a start with Radico and VLCC, stated a company release. Active will also get business through independent pitches. Ankur Rastogi will be the managing director of the new entity.
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