Campaign India Team
May 10, 2018

Mother's Day 2018 Wrap: Campaigns that stood out

A compilation of some of the campaigns for the day

Mother's Day 2018 Wrap: Campaigns that stood out
International Mother's Day falls on 13 May 2018 (Sunday) and brands are doing their level best to make sure one doesn't forget the day. 
 
Here are some of the campaigns that have caught our attention:
 
Kotak Mahindra Bank:
 
This film by Tonic Worldwide pays tribute to the best financial managers of all time.
 
 
 
Tata Steel Pravesh
 
This film conceptualised by J Walter Thompson Kokata for Tata Steel Pravesh shows the tough nature of mothers that society chooses to ignore. 
 
 
ITC Sunfeast Mom’s Magic 
 
Conceptualised by Ogilvy & Mather, this film  celebrates the mother-like figures that have impacted the lives of people. 

Rajnigandha Pearls 
 
Rajnigandha Pearls rolled out a digital film through which it conveyed how every woman has a sense of being a mother, full of selfless love. 

 
MTV Beats
 
MTV Beats rolled out a video that highlights a mother’s omnipresent existence.
 
 
Kosh
 
Future Consumer’s oats brand Kosh aims to reach out to more than a lakh mothers with a 'thank you' message. Using Big Bazaar and Easyday Club stores, Kosh will celebrate mothers with a special badge that reads, ‘110% Super Maa’.  
 
The mothers will be greeted with flowers, chocolates and a heartwarming card which will contain a discount voucher through which they can Kosh oats at a discounted price. 
 
 
Samsung
 
Samsung explored the mother-daughter relationship for its refrigerators range. 

 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

1 day ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

1 day ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

1 day ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come