International Mother's Day falls on 13 May 2018 (Sunday) and brands are doing their level best to make sure one doesn't forget the day.
Here are some of the campaigns that have caught our attention:
Kotak Mahindra Bank:
This film by Tonic Worldwide pays tribute to the best financial managers of all time.
Tata Steel Pravesh
This film conceptualised by J Walter Thompson Kokata for Tata Steel Pravesh shows the tough nature of mothers that society chooses to ignore.
ITC Sunfeast Mom’s Magic
Conceptualised by Ogilvy & Mather, this film celebrates the mother-like figures that have impacted the lives of people.
Rajnigandha Pearls rolled out a digital film through which it conveyed how every woman has a sense of being a mother, full of selfless love.
MTV Beats rolled out a video that highlights a mother’s omnipresent existence.
Future Consumer’s oats brand Kosh aims to reach out to more than a lakh mothers with a 'thank you' message. Using Big Bazaar and Easyday Club stores, Kosh will celebrate mothers with a special badge that reads, ‘110% Super Maa’.
The mothers will be greeted with flowers, chocolates and a heartwarming card which will contain a discount voucher through which they can Kosh oats at a discounted price.
Samsung explored the mother-daughter relationship for its refrigerators range.