MMGB: War Child 'Jam' campaign by john st.

A class apart from the hilarious and clever ad campaigns you would expect on a Monday morning; we thought we would bring to you War Child - 'Jam'; a film that will move your heart, touch a chord somewhere in there.

Watch the ad film here (story continues below)

A simple and succinct idea conceived by Canada's john st. - Children require weapons that spread mass education and not mass destruction.

Have a happy working week ahead.

Credits:

Client: War Child, Canada
Agency: john st.
Creative director: Angus Tucker, Stephen Jurisic
Copywriter: Keri Zierler
Art director: Hannah Smit
Agency producer: Christine Stephens
Account service: Melissa Tobenstein, Sarah Frackowiak
Brand experience/planning: Jason Last, Allison Coggins
Director: Henry Lu
Production company: Soft Citizen, Moxie, AFS
Executive producer: Eva Preger, Dale Kushner
Line producer: Nick Sorbara, Lawrence Goodman
Director of photography: Michael Cleary
Editorial (editor, editorial company): Poster Boy
Finishing/effects: Crush
Audio: Grayson Matthews
Track composer: Keith Kennith