Shephali Bhatt
Aug 20, 2012

MMGB: Toyota 'real deal' campaign for GT86

Trapped inside the cloud of a Monday morning? Here's a campaign that can get you out

MMGB: Toyota 'real deal' campaign for GT86

Ever thought about the life (or the lack of it) of a CGi (computer-generated imagery) man trapped in a CGi city? Imagine how he would pine to get a taste of the real world; just like how you would want to experience a Monday morning sans the blues. Saatchi & Saatchi London has conceived a campaign for Toyota GT86 that might serve both the purposes at once.

WATCH the campaign here:

Now, the CGi man has managed to escape the graphic world and got himself the 'real deal'. How about you? Take that leap, shun the world of blocked ideas and get going, full throttle!
Have a happy working week ahead.

Credits:

Client: Toyota
Agency: Saatchi & Saatchi, London
Manager, brand and digital marketing: Lisa Fielden
Executive creative director: Paul Silburn, Kate Stanners
Copywriter: Rob Potts
Art director: Andy Jex
Planner: Tom Callard
Account handler: Ben Wilkinson, Chris Bietzk
Agency producer: Kate O’Mulloy
Media buying agency: Zenith Optimedia
Media planner: Matt Skelding
Production company: Stink
Director: Adam Berg
Editor: Gus Herdman
Stink producer: Ben Croker
Post-production company: Digital Domain, MPC
Audio post-production company: Wave
Exposure: Online, TVC (60 seconds, 30 seconds), cinema (60 seconds), press, magazines 

Source:
Campaign India

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