This should make up for all the cynical Monday morning editorials you have been forced to read.
Famous Innovations, the Mumbai-based independent, has decided to make news this Cannes season. It has ‘brought home’ – read adopted – a real lion.
“Jijamata Udyaan zoo (lovingly called Ranichi Bagh) has been missing the roar of a lion since the last seven years. The agency thought of ending this wait,” informed a note from the agency. And it promptly named him, Cannes.
Raj Kamble, founder and chief creative officer, Famous Innovations, said, “We are really proud to get a ‘Lion’. We too love awards and we are not against them but this year we thought, why not do something different. This zoo is very close to our office, and one day my team brought to my notice that without a ‘Lion’, it's like missing its soul. That's when we decided that it will be really cool to bring new life to this historic place. Finally, here's a ‘Cannes Lion’ who can be shared with the whole city of Mumbai."
At the moment, Cannes is at Sanjay Gandhi National Park in the suburbs of Mumbai (Borivali), and will soon be shifted to his new home in the city.
Vikas Gupta, chief conservator officer and director, Sanjay Gandhi National Park, appreciated the gesture and said authorities look forward to many more people who can adopt animals.
We wonder which category of awards this gesture will qualify for next year.
Have a great working week.
(Follow our coverage from the Cannes Lions International Festival of Creativity 2016 here, @CampaignIndia, and with RJ Hrishikesh Kannan on Radio One Mumbai (from 21 June).)