Sony parodied its iconic "balls" TV ad in an online campaign to promote its 3D coverage of the Wimbledon finals that took place last evening. The campaign was created by Crayon.
The online video features thousands of tennis balls bouncing through the streets of suburban Wimbledon, like Fallon's ad for Sony Bravia set in San Francisco.
The online commercial was supported by a national press campaign, as well as radio, eCRM and experiential activity, with 10,000 branded tennis balls being handed out in London.
Newly crowned world number one, Novak Djokovic beat Rafael Nadal to win his maiden Wimbledon title.
Watch the film here