Campaign India Team
Jun 07, 2010

MMGB: Rooney looks at perfecting his victory cry

With the FIFA World Cup around the corner, we've allowed ourselves to be somewhat obsessed with football virals on the Internet. Here's a spot created to bring attention to Coca Cola's Football Celebration Award promotion which will ask fans to vote for their favourite goal celebration of the series. Featuring Wayne Rooney and UK comedian James Corden, the spot already had 168, 245 views on YouTube at the time of filing this story. Have your own favourite football viral? Share it with us, by pasting the link in the comment section. Watch the spot here. 

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

2 days ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

2 days ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

2 days ago

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.