MMGB: IKEA - A world without textiles

We might loathe its existence but there must be a reason why we have the week starting Monday! Let's not delve into that reason though. Instead, this Monday morning, let's look at IKEA's new campaign created by McCann Erickson New York that reflects on the hardships in a world devoid of textiles.

WATCH the film here:

'A little bit of softness can change your world' indeed. Hope it changed your Monday morning irk quotient, if not anything else. Have a great working week ahead.

Credits:

Client: IKEA
Agency: McCann Erickson
Chairman: Linus Karlsson
Vice chairman: Andreas Dahlqvist
Associate creative director: Koen Malfait, Zack McDonald
Junior art director: Sheila Johansson, Zorica Radovic
Chief production officer: Brian DiLorenzo
Producer: Luca Mazzarini, Minnie Tran
Music producer: Michael Ladman
Executive project leader: Rich Whalen
Project leader: Isabelle Brummer Lewenhaupt
Production company: Paranoid US
Director: Olivier Babinet
Director of photography: Yves Cape
Executive producer: Jamie Miller, Claude Letessier
Producer: Pat Harris
Production designer: Robert Dabrowski
Costume designer: Fred Cambier
Editorial: Final Cut
Editor: Arianna Tomasettig 
Colorist: Pearly Leung
Mixer: Marc Healy 
Producer: Olivia Chiu
Music: Maplewood “Everything I own”