Campaign India Team
Oct 10, 2016

MMA's Smarties India 2016: Mindshare is 'Agency of the year'

HUL wins top marketer accolade

MMA's Smarties India 2016: Mindshare is 'Agency of the year'
Mindshare India was adjudged 'Agency of the year' at the Mobile Marketing Association's Smarties India Awards 2016, winners of which were announced in Gurugram on 7 October.  HUL won the 'Marketer of the year' title. 
 
Mindshare also won the 'Best in Show' award for its ‘MMS 2.0’ campaign for Lifebuoy.
 
Gold, Silver, and Bronze metals were announced in 16 categories. Among agencies to win Gold were Mindshare (5), Performics (3), Interactive Avenues (2), Indigo Consulting & Leo Burnett, PHD and  Affle.
 
The jury for this year's awards was led by Shireesh Joshi, head of strategic marketing, Godrej Group. 
 
Winning agencies by category' (as provided by MMA)
 

Award Category

Gold

Silver

Bronze

Brand Awareness

Indigo Consulting & Leo Burnett

Mindshare

Dentsu Webchutney/PHD

Lead Generation / Direct Response / Conversion

Performics

Performics

Indigo Consulting & Leo Burnett

Product/ Service Launch

Mindshare

 

Mindshare/ Indigo Consulting & Leo Burnett

Promotion

Mindshare

Madison

Mindshare

Relationship Building/ CRM

Performics

 

 

Cross Media Integration / Cross Mobile Integration

PHD

Mindshare

Performics

Cross Screen Advertising

Mindshare

Performics

Mindshare/Maxus

Messaging

Mindshare

netCORE Solutions Pvt Ltd

 

Mobile Social

Interactive Avenues

Dentsu Webchutney

Mindshare

Innovation

Mindshare

PHD/Mindshare

 

Location Based

Performics

Mindshare

MEC GroupM

Best Brand Experience in Mobile Rich Media

 

 

PHD

Most Engaging Mobile Creative

Affle & Interactive Avenues Pvt. Ltd

Vserv Digital Services and Flying Cursor

APUS

 

(Winner information as provided by MMA. To be updated with further details.) 
 
Source:
Campaign India

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