Mirum India bags Xotik Frujus’ Jeeru biz

Mirum India has won the digital mandate for Xotik Frujus’ jeera masala drink brand ‘Jeeru’. The account was won following a multi-agency pitch.

The agency will help Jeeru build the brand on digital and to drive online sales. Mirum’s mandate will also cover social media management, online reputation management, and trade communication for Xotik Frujus. The account will be looked after by the agency’s Mumbai office.

Rajeev Sehgal, chairman, Xotik Frujus said, "We are thrilled to work with Mirum, as they are well-known in this space for delivering digital innovations and solutions. We hope this partnership will strengthen our presence in the market and help the brand grow digitally. We are excited to have them on this journey with us and look forward to doing some splendid work together."

Added Sanjay Mehta, joint CEO, Mirum India, “Jeeru has created a niche for itself in a market dominated by the cola giants. It is a great Indian success story, and we are excited to be a part of Jeeru’s brand journey. With our understanding of consumer insights and digital expertise, I am sure we will take the brand to the next level.”