Mirum, a Wunderman Thompson agency, part of WPP Group, has announced the appointment of Sooraj Keswani as director of brand management and strategy.
In his new role, he will play an active role in managing brand planning and client servicing. He is also tasked with partnering clients and helping them achieve their business growth objectives.
Keswani's last full-time stint was with SRKay Consulting Group, where he was country head, India.
He will work out of the agency's Mumbai office and report to Hareesh Tibrewala, joint CEO, Mirum India.
Tibrewala said, “Sooraj brings with him a mix of business, brand and digital experience to the table. His primary responsibility will be to ensure client success, across the gamut of digital solutions and services that Mirum provides to its clients. He will also be responsible for mentoring and managing the brand planning and account management teams.”
Keswani said, “Mirum has always been ahead of the curve when it came to digital. The agency has big ambitions and is growing its bouquet of services. I am thrilled to be here and looking forward to an exciting future.”
In a career spanning over three decades, he has also worked at Indian Express, Madison Merchandising Services, and Concept Communication, among others.
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