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Mindshare India has bagged a Silver in “Best Use of Online Advertising" category at the Digital Media Awards (Asia) held in Beijing recently. The agency won the award for the 'Axe Dark Temptation drips chocolate over Internet in India for a day' campaign it created for Unilever’s Axe. BBDO APAC was awarded the Agency of the Year award.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.