Mindshare appoints Siddharth Sethi digital head

Mindshare has announced the appointment of Siddharth Sethi as leader, digital, for Mindshare India. A press note informed that Sethi will be responsible for the agency’s full service digital offerings. He will be based in Mumbai and report to Ravi Rao, leader, Mindshare South Asia.

Sethi’s last stint was as director, India, for Xaxis, a GroupM company engaged in delivering targeted digital media products. As director, he is credited with starting and building the company’s operations in India.

On the appointment, Rao said, "We are very fortunate to have someone with such integrated expertise at the helm of our digital offerings. Sid’s experience of having led Xaxis in India will be another factor in enhancing the overall digital offering as well his entrepreneurial culture will take Mindshare into a league of its own, well within the ‘Original Thinking Framework’ for all brands. He is technologically savvy, understands the brand space and is performance driven."

On his move to Mindshare, Sethi said, “I am delighted to be joining an agency with such an impressive digital portfolio. Over recent years Mindshare has really built a strong digital team with some really impressive digital and social media campaigns under its belt. I am really looking forward to building on this reputation.”

Sethi has over 12 years of experience in media, marketing and product management, and has spent the last seven years focused on helping digital startups create products and revenue streams. He began his career as a media planner at Madison before moving to BenQ as brand manager, and in his last stint before moving to GroupM, he was vice president at Ibibo.com.