Miller High Life appoints StrawberryFrog to handle creative

Strawberryfrog India has bagged the creative duties of Miller High Life, a SAB Miller brand. The account was won following a multi-agency pitch. Prior to this, DDB Mudra handled the business.

The agency has started work on a brand campaign, the first leg for which is expected to launch in October.

On the account win, Raj Kamble, managing partner, Strawberryfrog India, said, “Beer has always been my favorite category, so I’m looking forward to this. I think it’s an interesting opportunity to create a cultural movement for this young, hip brand. We hope we will get a chance to use new media and explore cool ideas beyond traditional advertising.”