Campaign India Team
Aug 26, 2013

Miller High Life appoints StrawberryFrog to handle creative

The account was won following a multi-agency pitch

Miller High Life appoints StrawberryFrog to handle creative

Strawberryfrog India has bagged the creative duties of Miller High Life, a SAB Miller brand. The account was won following a multi-agency pitch. Prior to this, DDB Mudra handled the business.

The agency has started work on a brand campaign, the first leg for which is expected to launch in October.

On the account win, Raj Kamble, managing partner, Strawberryfrog India, said, “Beer has always been my favorite category, so I’m looking forward to this. I think it’s an interesting opportunity to create a cultural movement for this young, hip brand. We hope we will get a chance to use new media and explore cool ideas beyond traditional advertising.”

Source:
Campaign India

Related Articles

Just Published

18 hours ago

More than 450 scientists call on PR, creative ...

The open letter, released through Clean Creatives and the Union of Concerned Scientists, calls for an end to campaigns that "obfuscate or downplay our data and the risk of the climate emergency." It's the latest salvo between Clean Creatives and Edelman