Lowe Worldwide has appointed Michael Wall (pictured), a founder of Fallon London, as its new chief executive, in a bid to refocus on the UK market.
He will work closely with Tony Wright, the chairman of Lowe Worldwide, and Matthew Bull, the chief creative officer, in leading the network.
Wall, who replaces Steve Gatfield following his departure in April, will join in September and will be based in London.
One of his main responsibilities will be to reinvigorate the UK offering, which, since the end of last year, has lost its flagship Stella Artois account and its executive creative director, Ed Morris.
Wright said, "We are just coming to the second stage of a plan to rebuild the London agency. The first was to focus on core global clients to pay back the confidence they have placed in the network. We moved away from the soap opera but now want to be in the international market."
Another of Wall’s challenges will be to push Lowe Worldwide’s new business proposition as a network that can offer top-class creative on a global scale without being a micro-network or a global behemoth.
Wall said, "I know it’s going to be a challenge, but I’m ready to work with Tony and Matthew to push the network forward."