Campaign India Team
Dec 09, 2021

Meta to enforce new rules on ads around social issues in India

Will require the authorisation of ads for anyone running them on Facebook and Instagram

Meta to enforce new rules on ads around social issues in India

Meta has announced new rules for ads around social issues in India, to help people better understand who’s trying to influence them during political elections.

The enforcement will require anyone running ads on social issues on Facebook and Instagram to be authorised.

The ads will also need to include “Paid for by” disclaimers, which enable people to view the name of the person or organisation that own them.

Ads that qualify for such enforcement comprise nine social issues topics, including environmental politics, crime, economy, health, political values and governance, civil and social rights, immigration, education and security and foreign policy.

Starting December 2021, any Indian advertiser wanting to run an ad on such a topic, will have to first confirm their identity and location, giving more details about who paid for or published the ad.

Incorrect authorisation or disclaimers of any ad would lead to its removal, which will then be archived on the platform’s public ad library for seven years.

Facebook first brought these rules in place for political ads in India in 2019, ahead of the General Elections.

Campaign India

Related Articles

Just Published

20 hours ago

M.AD School of Ideas plays its card with the launch ...

The cards were conceptualised by Miami Ad School and Innocean Berlin

1 day ago

Anish Varghese moves to Liqvd Asia as CCO

Last full-time stint was with Isobar

1 day ago

This is almost the best time to put out our brand ...

The head of global brand, explains the strategy behind the much-talked-about recent three-film campaign, why Oyo is advertising even when Covid-19 cases are rising, and more…

1 day ago

OMD MudraMax launches AI-backed media buying tool

Bingo aims to help marketers achieve brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention