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MediaCom gets India its first gold and silver for its “To Shave or Not” campaign for P&G’s Gillette Mach 3 in two categories. Totally eight Indian entries have won metals at the Media Lions 2009.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.