Media Transasia to launch ‘Blender’ in India

Media Transasia is planning to launch Alpha Media Group Inc.'s Blender, music magazine, in India. Sam Lal has been appointed as the editor.

The magazine is targeted at men in the 18-34 age group and will be launched with a print order of 150,000. Blender will enter the Indian market in a combo offer with sister magazine Maxim, which is also published by Media Transasia India.

Simon Clays, editorial director, Blender India, said, “Knowing the history and success of US ‘Blender’, I am confident that Indian consumers would embrace the magazine. ‘Blender’ is a now product for today’s generation and also a natural extension to our men’s lifestyle portfolio. It shows Media Transasia’s desire for growth and confidence in the men’s sector in India.”

Piyush Sharma, CEO and publisher, Media Transasia, said, “After Media Transasia’s success in identifying need gaps and positioning the international titles right in the urban Indian magazine landscape, we are confident of ‘Blender’ going the similar success route as other international titles in the stable. The unique distribution strategy enables ‘Blender’ to launch with an unprecedented 150,000 print order for the launch issue.”

The music magazine space is expected to get interesting as this launch comes after US-based music magazine Rolling Stone was launched in India in February 2008.