Nick Batten
Aug 24, 2012

Maxus' Lindsay Pattison named global chief strategy officer

Maxus has promoted Lindsay Pattison, its UK chief executive, to the new post of global chief strategy officer.

Lindsay Pattison: Maxus global chief strategy officer
Lindsay Pattison: Maxus global chief strategy officer

Pattison, who starts her new role immediately, has been the chief executive of Maxus in the UK since 2009 and will retain these duties while taking on global responsibilities.

The move follows last week's announcement that Vikram Sakhuja, currently the chief executive of Group M India and South Asia, will succeed Kelly Clark as the global Maxus chief executive later this year.

Pattison, who bolstered Maxus' UK management with the appointment of the managing director, Nick Baughan, from Mindshare in February, will continue to be based in London and will now take responsibility for the agency's global planning, data and insights, digital, marketing and new-business functions. She will also play a leading role in the agency's global client relationships, many of which are based in the UK.

Pattison said: "Leading Maxus in the UK has been incredibly fulfilling. We have enjoyed transformational growth and built a great team. I'm excited to help shape the Maxus offering and to drive success for our clients while still leading the UK agency."

The article first appeared on MediaWeek

Source:
Campaign India

Related Articles

Just Published

8 hours ago

NDTV appoints Sucherita Kukreti as Senior Executive ...

NDTV has announced the appointment of Sucherita Kukreti as Senior Executive Editor & Prime Time Anchor, NDTV India.

13 hours ago

Not just a pour: The currency fuelling India’s ...

The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into an expression of the consumer’s identity.

14 hours ago

Tech-first agencies are reshaping APAC's marketing ...

Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and performance-tied models are changing how brands buy and measure marketing.

15 hours ago

Omnicom looks to scale back DDB network amid ...

76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.