Maxus Kerala has won the Mathrubhumi AOR recently. Estimated to be worth Rs 25 crores, the win was the result of discussions that Mathrubhumi and Maxus have been having over the past months.
Mathrubhumi is one of India’s regional media conglomerates with presence across dailies, magazines, internet and radio.
According to Sanchayeeta Verma, general manager South, Maxus, "Maxus has had a full-fledged large-scale operation in Kerala from its Thrissur office for the past two years now. This along with Maxus and GroupM’s unique full service offering under its ‘House of Media’- a vital edge to media companies operating within restrictions of where they can advertise - formed a key reason for Maxus coming on board as Mathrubhumi’s AOR."
She added, "Mathrubhumi is a very significant addition to our client portfolio, especially for our Kerala office. This is not only on account of its significant advertising expenditure, but also because it is a media conglomerate in the expansion mode. Maxus has been part of the growth engine for many of its clients, and working with Mathrubhumi at this stage is both an opportunity and privilege that we are looking forward too."