Max Bupa Health Insurance appoints Lowe Lintas as brand communication partner

The account was won in a multi-agency pitch; Bates 141 (now Bates CHI & Partners) is the incumbent agency on Max Bupa

Feb 22, 2013 03:21:00 PM | Article | Campaign India Team

Max Bupa Health Insurance has appointed Lowe Lintas and Partners as their brand communication partner after a multi-agency pitch.

The agency has already executed a multi media campaign for Family First, a family health insurance plan that can cover upto five generations and 13 relationships in a single policy.

The business will be handled out of Lowe Lintas' Delhi office. Bates 141 (now Bates CHI & Partners) was the incumbent agency on the account.

Commenting on the win, Naveen Gaur, executive director, Lowe Lintas, said "We are extremely thrilled to partner with Max Bupa Health Insurance. With more and more Indians realising and accepting how important Health Insurance is for them, advertising will play a very prominent role to expand the category and the brand. We will partner them in creating and delivering a distinctive brand promise that will make the brand more relevant in the life of the consumers."

Sevantika Bhandari, director - marketing, Max Bupa, said, "We are happy to be associated with Lowe Lintas who will partner us in our journey ahead. The team has good understanding of the market and the consumer which was demonstrated at the time of the pitch as well as in the first campaign which was rolled out recently. Lowe Lintas has a great track record in building iconic brands and I am looking forward to some great work and a long relationship with Lowe."