Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 02, 2009
Max Bupa brings in Shefali Chhachhi as marketing head
Shefali Chhachhi, who was the head of activation at Nokia India, has moved to Max Bupa Health Insurance as its marketing director. Max Bupa Health Insurance Ltd (Max Bupa) is the recently formed joint venture between Max India and UK-headquartered British United Provident Association Ltd (Bupa).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Digital
Feb 13, 2020
Max Bupa appoints Isobar for digital
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Sep 01, 2009
Bates 141 lands Max Bupa’s creative duties
Just Published
Advertising
14 hours ago
When the sellers of joy become its custodians
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
15 hours ago
Five rules for crafting a high-impact festive campaign
As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
15 hours ago
When creativity meets code: The human algorithm problem
As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
16 hours ago
Apple keeps crown as world’s top brand, even as ...
Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.
