Marketing
Preeti Hoon
Jun 21, 2024

MasterChow takes retail route as it aims for higher growth

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.

Chef Ranveer Brar and MasterChow founder Vidur Kataria

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

5 Can sound make you taste spice? 7UP thinks so

India 2030: Middle class majority to fuel shift to experience-led spending

6 India 2030: Middle class majority to fuel shift to experience-led spending

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

IPL ads: High stakes, low recall, and smarter plays

8 IPL ads: High stakes, low recall, and smarter plays

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

9 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

Can BHIM’s emotional pivot win the trust battle in digital payments?

10 Can BHIM’s emotional pivot win the trust battle in digital payments?

Related Articles

MyTrident eyes larger slice of India's INR 45,000-crore home furnishing market as it expands to B2C
Marketing
Aug 28, 2024
Preeti Hoon

MyTrident eyes larger slice of India's INR ...

Edging towards its golden jubilee, AI and D2C propel Paragon's legacy forward
Marketing
Sep 02, 2024
Preeti Hoon

Edging towards its golden jubilee, AI and D2C ...

Branding Edge to buy 51% stake in lifestyle and influencer marketing firm
Marketing
Dec 16, 2024
Campaign India Team

Branding Edge to buy 51% stake in lifestyle and ...

Decoding The Body Shop’s India plans amid global change of guards
Marketing
Sep 23, 2024
Preeti Hoon

Decoding The Body Shop’s India plans amid global ...

Just Published

Amazon unveils first brand overhaul in 25 years, led by Koto
Advertising
21 hours ago
Staff Reporters

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

Cheil India restructures as Cheil SWA Group
Advertising
22 hours ago
Campaign India Team

Cheil India restructures as Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

WPP eyes India for growth as global revenue faces headwinds
Advertising
1 day ago
Vinita Bhatia

WPP eyes India for growth as global revenue faces ...

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

Brands must eradicate the 'insight famine' to find success: Cannes Lions
Advertising
1 day ago
Chris Powell

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.