Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.
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The brand's consistency around how people think, feel and decide has allowed it to sustain its success.
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April Fools’ ads test curiosity over conversion
From speculative products to satire, brands use April 1 to trial formats that prioritise engagement, cultural relevance and audience participation.
How Hyrox built a $130-million brand by turning fitness into a marketing engine
In eight years, Hyrox grew from a 700-person debut in Hamburg to a defining sports marketing story in Asia-Pacific. Campaign breaks down the brand strategy behind fitness's fastest-growing phenomenon.
Haymarket Media unveils HayloARC, a health-focused DSP
HayloARC utilizes first-party HCP data derived from more than 30 medical publications owned by Haymarket Media.
Burda exits Southeast Asia media play with BurdaLuxury sale
The Germany-headquartered company has sold BurdaLuxury to Jaipur Capital as it sharpens its focus on core European markets.
OpenAI’s ChatGPT Ads trial surpasses $100 million in six weeks
The ongoing pilot is set to expand dramatically in the coming months, offering advertisers the chance to invest in the format right as its advertising capacity begins to scale.
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