hyperlocal marketing
When AI thinks fast, creatives must think deep: Saboteur’s Nick Eagleton
At Goafest 2025, the London-based independent branding studio’s co-founder warns the ad world: don’t outsource empathy to algorithms. Cultural insight still needs human hands.
From dreams to solutions: The new purpose of brands
To connect with Gen Z, brands must move beyond broad demographic studies and tune into cultural shifts to address real consumer needs, suggests Quantum Consumer Solutions' associate.
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Building brands: Bold, thoughtful, and unapologetically authentic
Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining elements of culture, innovation, and customer connections.
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The secret potion to revitalise ghost malls into vibrant lifestyle destinations
Adapting to changing consumer demands and implementing nimble, customer-focused marketing strategies can help revive the languishing malls in Indian cities, says the chief operating officer for real estate at Grauer & Weil India.
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