Campaign India Team
Mar 05, 2019

Manisha Lath Gupta joins Uber as head of marketing

Takes over from Sanjay Gupta who is moving to Uber US and Canada

Manisha Lath Gupta joins Uber as head of marketing
Uber has announced the appointment of Manisha Lath Gupta as its head of marketing for India. She will be in charge of marketing initiatives for Rides and Eats and takes over from Sanjay Gupta who is moving to a role within Uber in USA and Canada.
 
Pradeep Parameswaran, president, Uber India and South Asia, Uber said, “In line with Uber’s India growth strategy, we continue to build and strengthen a team of industry experts who appreciate the impact of ridesharing and drive innovation for a better tomorrow. We are delighted to have Manisha join us as Uber’s Marketing Head. We would also like to thank Sanjay for being a thought partner and for helping build a strong, diverse and engaged marketing team. His movement to the US and Canada team underlines India’s position as a talent exporter and we wish him the best for his new role.”
 
Manisha Lath Gupta, said, “I am extremely thrilled to be part of Uber’s India journey as it continues to transform mobility and make meaningful impact. I look forward to develop deeper brand engagement and add innovative solutions to the marketing mix.”
 
Gupta was EVP and CMO at Axis Bank till 2014 following which she turned entrepreneur. 
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Premium
IRS Q2 brings the fear of declining readership out in the open
Premium
4 days ago

IRS Q2 brings the fear of declining readership out ...

Eight of the ten most read newspapers in the country showed a drop in the average issue readership over the Q1 2019 edition of the study

Premium
A selection of Independence day advertising
Premium
4 days ago

A selection of Independence day advertising

Here's a pick of advertising around India's independence day

Premium
Pradipta Bagchi quits Tata Group
Premium
4 days ago

Pradipta Bagchi quits Tata Group

The group communications officer of the Tata Group had taken over this assignment about two years back