Marketing Digital
Campaign India Team
Nov 25, 2022

Mamaearth responds to boycott calls

Netizens were quick to call out the skincare brand for being woke and supporting Chadha's tweet

Mamaearth responds to boycott calls
Mamaearth is the latest brand to face hate on Twitter as #BoycottMamaearth is trending.
 
This follows actor Richa Chadha's tweet, 'Galwan says hi'.
 
Twitterati started trolling the actor for being anti-national and mocking the Indian army. Galwan refers to the border clash between the Indian and Chinese Army in June 2020. 
 
Even actor Akshay Kumar chimed in.
 
After receiving backlash, Chadha issued a statement.
 
With all this uproar being created on social media, skincare brand, Mamaearth decided to tweet in favour of the actor as she is also its brand ambassador.
 
This did not sit well with netizens who started tweeting against the brand.
 
Campaign India reached out to Mamaearth on the issue at hand. They declared, "We sincerely regret hurting any sentiments due to a poorly drafted comment on Twitter. We are a proud Indian company that respects and stands by our armed forces. We do not subscribe to the views shared by any individual who thinks otherwise."
 
#BoycottMamaearth was trending on Twitter in India, with over 6,315 tweets at the time of writing this story.

 

Source:
Campaign India

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