Samuel Tan
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Marketing
May 13, 2024
Unraveling brand boycotts: What are the top ...
Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.
Opinion
Nov 12, 2018
Opinion: What heroines can teach us about the ...
Heroines bring a balance to the empowerment code by complementing the self-sacrificial ethos of production with the self-love of consumption
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