Essence has been appointed as the integrated media agency for personal care brand Mamaearth in India. Managed from Essence’s Delhi office, the agency will be handling media planning and activation for its brand building and awareness campaigns.
Mamaearth offers natural, toxin-free babycare, skincare and haircare products.
Varun Alagh, co-founder and CEO, Mamaearth, said, “As a digital-first brand, we are constantly connecting with millennials on a product and brand philosophy level. With ever-evolving consumers and the way they consume content, it is important to be present across new age media platforms to be able to speak to them. Our partnership with Essence will help us achieve this goal by identifying the right media mix and expedite the next phase of our growth journey.”
Yoginder Jain, VP, client services - India, Essence, added, “In a market where there is increasing consumer consciousness towards personal health, the environment and cleaner living, brands with the right purpose are set to win. Mamaearth has created a distinct space for itself and is perfectly placed to ride this growing opportunity. Our team at Essence is delighted to help scale Mamaearth’s business with our pioneering approach to data and analytics. We strive to make brands valuable to the world and are looking forward to delivering this for Mamaearth."