Campaign India Team
Jul 22, 2016

Makani Creatives bags Lavie's creative mandate

Account won post multi-agency pitch

Makani Creatives bags Lavie's creative mandate
Fashion accessories and footwear brand Lavie has appointed Makani Creatives as its advertising agency. The agency bagged the account following a multi-agency pitch.
 
Sandeep Goenka, COO, Lavie, said, “Makani Creative has an illustrious track record of building and sustaining some of the most high profile fashion and retail brands in the country. It’s this expertise that they leveraged in order to come up with a very fresh perspective on 'Fickle is Fun'. Makanis based their pitch on consumer insights while retaining the fashion and aspiration quotient of the brand. We look forward to breaking new grounds with the path created along with Makani Creatives.” 
 
Sameer Makani, MD, Makani Creatives, said, "Lavie has created a very strong presence in a very short span of time in the market. Its strength lies in having a range of products right from wallets to bags and shoes all within an affordable range. Lavie gives women the liberty to amass more and more fashion accessories to go with their many moods and wardrobe. The Lavie (range of products) is able to straddle the everyday as well as occasion based need of a woman. Its pan India presence ensures style or trend is not just an urban phenomenon”.  
 
Lavie was established in 2010. A brand campaign was launched in 2011 and then in 2014, conceptualised by TBWA and Cheil India respectively.    
 
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Source:
Campaign India