Raahil Chopra
Oct 12, 2011

Lavie rolls out first ever TVC in India

WATCH the TVC created by TBWA India here

wide player in 16:9 format. Used on article page for Campaign.

TBWA has created Lavie’s first ever TVC in India.

In the TVC, brand ambassador Kareena Kapoor, is shown confusing a salesman at a store by asking him for her a ‘black’ bag. The salesman shows her multiple bags, but she turns down all of them. The salesman continues to show her more black bags, before an orange bag catches Kapoor’s attention, and she grabs that, leaving the salesman perplexed.

Commenting on the insight behind the creative idea, Rahul Sengupta, national creative director, TBWA India, said, "Probably, the most complex machine is the mind of a woman. It means one thing while it says something else. The statement is truest of all when a woman is shopping. If you have ever been a brother, suitor, husband or salesman, you will know. Watching this can be bemusing and amusing at the same time."

Sandeep Goenka, business head, Lavie said, “Kareena very well resembles the personality of Lavie and the association with her is synonymous with our brand. And with this ad, Kareena captures the essence of shopping, for every woman with her proficient expressions. The Lavie collection offers stylish and accessible handbags for today’s jet-setting women which are now readily available all over India."

Talking about the objective of the campaign, Nirmalya Sen, managing director, TBWA India, said, "We aren't the only brand that claims it has a wide range of styles and colours. But then, that truly is the competitive advantage of this brand - the widest range of colours, styles, genres of handbags. The challenge was to communicate range in a manner that is distinctive and endears the brand to its audience - confident, young, style-conscious women."
 
Credits:
Client: Lavie
Agency: TBWA India
National creative director: Rahul Sengupta
Creative team: Rahul Sengupta, Rahul Ghosh, Siddharth Deo, Shagun Seda and Kimberley Flanagan.
Account management: Nirmalya Sen, Anand Narayan, Priya Chandni and Geetanjali Sharma
Planning: Rajesh Sharma and Reny Thomas  
Production house: 30 Secs of Fame    
 Director: Uzair Khan

Source:
Campaign India

Related Articles

Just Published

3 days ago

HUL, Honasa settle sunscreen campaign lawsuit

HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

3 days ago

VDO.AI launches cricket-themed ad formats

Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.

3 days ago

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

3 days ago

Omnicom CEO John Wren dismisses speculation about ...

Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.