Campaign India Team
Aug 10, 2017

Makani Creatives bags Panasonic smart phones

Account won post a multi-agency pitch

Makani Creatives bags Panasonic smart phones
Panasonic has appointed Makani Creatives to handle the creative duties for its smart phone business in India. The agency won the account post a multi-agency pitch. 
 
Sarthak Seth, head, brand and marketing communications, Panasonic India, said, “We were on the lookout for a partner who understands youth insight – and the role that a smartphone plays in their life, notwithstanding the values of an iconic brand like ours. It’s on this very basis and qualities that Makani Creatives has bagged our pitch. Under the initial creative duties, the agency has helped conceptualise and execute the launch of our latest series of Smartphone- Panasonic ELUGA A3 and A3 Pro”
 
Sameer Makani, MD, Makani Creatives, said, “We are super excited and thankful to Panasonic for this opportunity. This will be our agency’s foray into the telecom space and that too with a brand as magnanimous as Panasonic, a brand that we have all grown up to. In today’s cluttered market, Panasonic is on its way to creating its own unique identity and we are glad to be a part of this journey”.
 
 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Kalyan Jewellers, Sony Pictures Network to air ...

The film has been directed virtually by Prasoon Pandey and Amitabh Bachchan

2 days ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

2 days ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

2 days ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues