Campaign India Team
Aug 10, 2017

Makani Creatives bags Panasonic smart phones

Account won post a multi-agency pitch

Makani Creatives bags Panasonic smart phones
Panasonic has appointed Makani Creatives to handle the creative duties for its smart phone business in India. The agency won the account post a multi-agency pitch. 
 
Sarthak Seth, head, brand and marketing communications, Panasonic India, said, “We were on the lookout for a partner who understands youth insight – and the role that a smartphone plays in their life, notwithstanding the values of an iconic brand like ours. It’s on this very basis and qualities that Makani Creatives has bagged our pitch. Under the initial creative duties, the agency has helped conceptualise and execute the launch of our latest series of Smartphone- Panasonic ELUGA A3 and A3 Pro”
 
Sameer Makani, MD, Makani Creatives, said, “We are super excited and thankful to Panasonic for this opportunity. This will be our agency’s foray into the telecom space and that too with a brand as magnanimous as Panasonic, a brand that we have all grown up to. In today’s cluttered market, Panasonic is on its way to creating its own unique identity and we are glad to be a part of this journey”.
 
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

‘CCOs must act as chief culture officers’ – Lulu ...

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's role, and brand-agency relationship, to name a few.

22 hours ago

Coca-Cola and WPP renew global marketing partnership

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.

22 hours ago

Wavemaker bags 19 awards at ABBY Awards 2025

Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.

1 day ago

Middlemen, meet martech: Brands sync trade and ...

In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost conversions, and keep both intermediaries and consumers equally engaged.