Madison Mediacom combine win P&G biz

The Madison-Mediacom combine has been named the communication planning and buying AOR for P&G in India. P&G has confirmed the win. Sumeet Vohra, MD, P&G India said, “"In November 2007, as part of standard corporate requirement to ensure that the best agency resources are working on the business, P&G India undertook a review of its media agencies. We are happy to share that based on the results of the evaluation, P&G India has decided to award its Communication Planning and Buying AOR to the Madison Mediacom Combine effective July 1, 2008."