Madison Media lands Shriram Transport Finance's media duties

Close on the heels of winning the General Motors media AOR for a period of 3 years; Madison Media has bagged the media duties of Shriram Transport Finance Company.

Shriram Transport Finance is an asset financing NBFC and is a part of the Shriram Group. The company, that handed over the account to Madison after a multi-way pitch, is expected to spend Rs 50 crore annually.

Said R Sridhar, managing director, Shriram Transport Finance, “We have been dealing with Anugrah Madison for a very long time and have been impressed with their commitment and professionalism. With most large advertisers consolidating their spends with one media agency, we thought the time was right for us to follow that route and who better than Madison Media, which has a sterling reputation.”

 Said Sam Balsara, chairman & managing director of Madison World, "Given the size of the company and its vast influence on the fortunes of the transport sector, which in turn is critical to the Indian economy, the company has maintained a low profile and needs to increase its presence amongst all stake holders. We are confident that our substantial experience and expertise across various categories will enable us to do that in a cost effective manner. I am delighted that Anugrah Madison’s committed work for Shriram has resulted in Madison Media winning this account."

The account will be handled by Radhesh Uchil, head of Platinum Media, Mumbai.

Said Punitha Arumugam, CEO, Madison Media Group, "I am delighted that the industry now recognizes us as No. 1 not just in the FMCG category, but also in the finance category. The primary challenge would be to find a way to broadcast to a narrowcast target audience of the brand."