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Apr 07, 2010
Madison Media lands Shriram Transport Finance's media duties
Close on the heels of winning the General Motors media AOR for a period of 3 years; Madison Media has bagged the media duties of Shriram Transport Finance Company.Shriram Transport Finance is an asset financing NBFC and is a part of the Shriram Group. The company, that handed over the account to Madison after a multi-way pitch, is expected to spend Rs 50 crore annually.
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