Campaign India Team
Apr 06, 2016

Maddys 2016: Happy Creative Services and Chirpy Elephant bag 'Agency of the Year' title

Happy bags three Golds; Saatchi & Saatchi gets two

Maddys 2016: Happy Creative Services and Chirpy Elephant bag 'Agency of the Year' title
Happy Creative Services and Chirpy Elephant bagged the 'Agency of the Year' title at the 2016 edition of Maddys, organised by The Advertising Club Madras. The event was hosted in Chennai on 1 April.
 
Happy Creative Services' wins included three Gold awards. The wins came for 'Ola Boat' in the the activation category, 'Blu Flame Top of its class' for Preethi in the TV Tamil category and 'Steel Supreme - Not just beautiful' for Preethi in the TV Product category.
 
Chirphy Elephant bagged a Gold, three Silver and one Bronze awards. The Gold win was for NAC Jewellers' 'Antique Educative Brochure' in the Brochures category. 
 
Saatchi & Saatchi bagged two Gold metals. One was for for Siemens' 'Recruitment Microsite' in the Website Landing Pages category, while the other was for 'SilentVUE Mute Ad' in the Print Product category. 
 
Other agencies to win a Gold on the night were Be Positive 24 Comm, Blackbox, Carat Media, Digitally Inspired Media, Little Works, OPN Advertising, Nirvana Films, Stark Communications, Still Water Films and WATConsult.
 
Full list of winners (click on image to view full size)
 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

Oct 17, 2025

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Oct 17, 2025

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

Oct 17, 2025

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.