Lowe Lintas & Partners bags Bharti Retail's Easyday account

Bharti Retail has appointed Lowe Lintas & Partners as the brand communication partner for its retail chain Easyday. The business will be handled by the agency's Delhi office.

Commenting on the partnership, Naveen Gaur, executive director, Delhi head, Lowe Lintas & Partners, said, "We look forward to building a powerful brand that touches the life of every Indian in the years to come. The retail market in India is growing rapidly and Bharti Retail and its Easyday stores will play a very prominent role to expand the category. We will partner them in delivering a distinctive brand promise that will make the brand a leader in the market."