Campaign India Team
Jun 08, 2016

Lodestar UM retains Coca-Cola India post multi-agency pitch

To be 'primary partner' for media planning, buying and analytics

Lodestar UM retains Coca-Cola India post multi-agency pitch
Lodestar UM has retained the media duties for Coca-Cola post a multi-agency pitch. The agency first bagged the account in 2010.
 
In a prepared statement, Debabrata Mukherjee, vice president, marketing and commercial, Coca-Cola India and South West Asia, said, “Media review is a periodical process which we undertake on a regular basis. This is primarily to ensure that as advertisers, while we have our plans intact, we also get the best returns w.r.t. traditional and emerging media. As part of this process, we recently invited few reputed agencies to pitch for the account; which also included our incumbent agency. At the end of a rigorous process, and after much deliberation over certain key parameters, we have decided to invite our existing incumbent agency, Lodestar UM to be our lead agency, as we believe that it is most equipped to make the fastest transition into the new ways of operating in the dynamic India media market place. They will be our primary partners for media planning, buying and media analytics; helping us device the most innovative and business driving connections strategies.”
 
An agency representative confirmed the development while declining comment.
Source:
Campaign India

Related Articles

Just Published

15 hours ago

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

17 hours ago

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

18 hours ago

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

19 hours ago

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.