The M P Birla Group has chosen Lodestar UM to handle the media duties of its cement business.
As a first step of its new branding exercise, M P Birla Cement has launched “PERFECT” – as a premium Portland Pozzolana Cement in Central India.
Sandip Ghose, executive president, sales, marketing and logistics, MP Birla Cement said “We look forward to Lodestar UM partner us on the new branding journey. We have very high expectations of Lodestar UM as well as confidence in its ability to make the difference along with our creative agency, Ogilvy and Mather.”
Ms Nandini Dias, CEO, Lodestar UM, said, “This is a very major event in the life of MP Birla Cement and the stakes are high. The success of this launch will determine much of the future trajectory of the company.”