LocoNav appoints Seema Chawla as chief marketing officer

LocoNav, a fleet-tech startup, has announced the appointment of Seema Chawla as chief marketing officer.

 

Chawla has been with LocoNav since August 2021. She moves from Hike Messenger where she was VP and head - marketing.

 

Her mandate is to build a multidisciplinary team with global responsibilities. 

 

Shridhar Gupta and Vidit Jain, co-founders, LocoNav, said, “With Seema joining us, we are now at an exciting new juncture in our growth journey. At LocoNav, she will be at the helm of building consumer-insight-driven market-specific strategies as we expand into high-growth international markets. Seema truly understands the importance of consumer experience in driving trust and credibility. We are confident that her strategic approach to marketing will help us establish LocoNav as the most preferred fleet-tech brand across the globe.”

 

Chawla added, “At LocoNav, we innovate for the fleets that move our world. We want to create a sustainable positive impact for every stakeholder in the fleet ecosystem. This is what excites me the most about the company, the founders, and their vision. The bulk of the world’s commercial vehicles reside in high-growth and emerging markets and yet the adoption of the category is slow. This is because the end customer perceives using fleet technology as an additional cost rather than a driver of business growth. Current communication and marketing efforts are conventional, technical jargon-heavy, and don't take the nuancing of these end consumers into account. These large and mid-size fleet owners and drivers come from varying educational backgrounds, often with limited understanding of the jargon, or speak local languages, different from the ones that the industry typically communicates in. With the right purpose-driven marketing, we want to empower every customer to access fleet management solutions and truly unlock its potential of safety and business profitability. My mission at LocoNav is to help build a disruptive, democratised, and accessible fleet-tech brand that millions of fleet owners and drivers across the globe trust and advocate for as their own.”

 

Chawla has also worked with Disney+ Hotstar International, Ajio and Mattel Toys.