Audi India has appointed L&K Saatchi & Saatchi to handle its retail communications mandate.
The agency will be responsible for supporting the brand’s dealer network across India in its marketing initiatives. It will be to make sure that there are efficient consumer engagements and brand experiences across touchpoints.
The account was won post a multi-agency pitch. It will be handled by the agency's Delhi office.
Gaurav Sinha, marketing and PR Head, Audi India said, “We are happy to have an experienced team of L&K Saatchi & Saatchi as our partners for our retail communication. In this new unlock era, it becomes imperative to drive innovation at the last mile along with driving our brand philosophy of ‘future is an attitude’. It is this understanding of the brand that made L&K Saatchi & Saatchi stand apart from the others. We look forward to our association with them.”
Atin Wahal, executive vice president, Head North and East, L&K Saatchi & Saatchi, said, “There is no other joy than to win a well-fought pitch. We pride ourselves in understanding the automobile category the best and it is that expertise that was represented to the team at Audi India. In the context of today, we believe that retail communication has moved beyond POSM. It is now about how we make consumers experience and brand love for the brand and look forward to this challenge. We look forward to the association and creating some great work on the business.”