L&K Saatchi & Saatchi has bagged the creative mandate of ayurvedic hair care brand, Sesa.
The agency's Mumbai office will manage the Sesa portfolio which includes Sesa Ayurvedic Hair Oil and Shampoo, Sesa+ Ayurvedic Strong Roots Oil and Shampoo, and Sesa Ayurvedic+ Hair Spa among others.
The account was won post a multi-agency pitch.
Ashish Bhargava, CEO, Sesa, said, “Sesa has been a pioneer of the anti-hair-fall category. It is a heritage brand with strong recall and distribution presence. As we build on Sesa’s brand equity, and expand our offerings into newer segments, we look forward to working with Law & Kenneth Saatchi & Saatchi whose strong acumen in the category, combined with excellence in creative ideation and execution will aid us in building a stronger brand narrative.”
Charles Victor, executive director, Law & Kenneth Saatchi & Saatchi, said, “We are absolutely thrilled to welcome Sesa on board. We have a deep understanding of the category and have built numerous brands across regions in this space. We’re looking forward to making a difference to Sesa’s ambitions and partnering them in their success.”