Campaign India Team
Jul 27, 2020

Sesa appoints L&K Saatchi & Saatchi

Account won post a multi-agency pitch

Sesa appoints L&K Saatchi & Saatchi
L&K Saatchi & Saatchi has bagged the creative mandate of ayurvedic hair care brand, Sesa. 
 
The agency's Mumbai office will manage the Sesa portfolio which includes Sesa Ayurvedic Hair Oil and Shampoo, Sesa+ Ayurvedic Strong Roots Oil and Shampoo, and Sesa Ayurvedic+ Hair Spa among others.   
 
The account was won post a multi-agency pitch. 
 
Ashish Bhargava, CEO, Sesa, said, “Sesa has been a pioneer of the anti-hair-fall category. It is a heritage brand with strong recall and distribution presence. As we build on Sesa’s brand equity, and expand our offerings into newer segments, we look forward to working with Law & Kenneth Saatchi & Saatchi whose strong acumen in the category, combined with excellence in creative ideation and execution will aid us in building a stronger brand narrative.” 
 
Charles Victor, executive director, Law & Kenneth Saatchi & Saatchi, said, “We are absolutely thrilled to welcome Sesa on board. We have a deep understanding of the category and have built numerous brands across regions in this space. We’re looking forward to making a difference to Sesa’s ambitions and partnering them in their success.”
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Vivo to continue as lead sponsor for the IPL

The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China

4 hours ago

Microsoft deal to buy TikTok in US would include ...

Buyout aims to address security concerns from governments in these markets over user information and privacy.

4 hours ago

69% of India infested with fake news during ...

WhatsApp and Facebook biggest sources of fake news according to the study conducted by Social Media Matters along with Institute for Governance, Policies and Politics

14 hours ago

Facebook shows the power of connections during the ...

Watch the films conceptualised by Taproot Dentsu