Campaign India Team
Apr 03, 2017

Livpure appoints Famous Innovations

Account won post a multi-agency pitch

Livpure appoints Famous Innovations
Livpure has awarded its creative duties to Famous Innovations following a multi-agency pitch. The agency’s Mumbai office will work on the mandate which includes strategy and creative
 
Sushil Matey, director - marketing, Livpure, said, "Water is a very sensitive space, one that is deeply seeped in trust. For any other appliance, consumers may experiment or take a leap of faith, but for a water purifier they will always be extremely cautious. Famous' approach was very refreshing & innovative which we believe will help us break the category clutter and approach our TG, effectively. We met many agencies, but Famous' way of building brands resonated with us the most."
 
Raj Kamble, founder and CCO, Famous Innovations, said, "We are delighted to be working with Livpure. This is a challenging category with many legacy brands and little differentiation in the communication. With a superior product and Mr. Sachin Tendulkar as our brand ambassador, we have many a interventions in the pipeline that will be simple, honest and effective."
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Gillette sings a tune to those afraid of shaving
Premium
21 minutes ago

Gillette sings a tune to those afraid of shaving

Watch the film conceptualised by Grey Group India here

Premium
Havas Group acquires Langoor
Premium
2 hours ago

Havas Group acquires Langoor

The 170-member digital agency will be rebranded as Langoor Havas

Premium
When the furniture becomes the bridegroom
Premium
17 hours ago

When the furniture becomes the bridegroom

Watch the films conceptualised by The Co Integrated here

Premium
Advertisers are drowning in data, Kantar study says
Premium
20 hours ago

Advertisers are drowning in data, Kantar study says

"Gone are the days when the idea is to get all the data one can get their hands on."