LinTeractive, the digital arm of the Mullen Lowe Lintas Group India, has appointed Parag Shahane as unit creative director. Shahahe joined the agency last month and reports to Vikas Mehta, group CMO and president, group marketing services, Mullen Lintas.
Shahane is overseeing creative strategy and design for brands, informed an official statement.
Mehta said, "Since its reboot last year, LinTeractive has seen growth on all fronts – business, brands and clients. To sustain this momentum, it’s imperative for us to keep adding more firepower to our digital ambitions. We’re thrilled to welcome Parag on board. His upbringing in Lintas, coupled with his more recent successes in other digital companies will come in handy towards fulfilling our objective of mainlining digital."
Shahane joined LinTeractive from Pinstorm where he was VP - creative. He has worked with the group in the past, with Lowe Lintas. He has also worked with Rediffusion Y&R, DDB Mudra, JWT (Sri Lanka) and FCB Ulka.
Shahane said, "Lowe Lintas is not just an advertising agency, it is looked upon as an institute of communication in this country. As a proud product of this institute, I am honoured to be a part of LinTeractive. Of late, digital has been adding new dimensions and has been at the forefront of creating new eco-systems for brands. Building great brands and creating more meaningful conversations around the brand, through new-age media and technology will be our mantra. In the constantly changing dynamic world of digital, the focus will be on smartly dividing challenge and opportunity to create magic around brands."
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