LinkedIn has announced the commencement of their in-house advertising sales operations. LinkedIn India’s advertising sales team led by Dhiman Mukherji, director, advertising sales, will activate an outreach programme to engage with India’s leading brands, media buying agencies and advertising agencies.
The move is meant to capitalise on the expansion of the professional networking sphere of influence. The company hopes businesses in India will seek to engage with audiences online and target advertisements at specific demographics, for focused and measurable results. The solutions on offer include content ads, display ads, sponsored polls, sponsored questions on LinkedIn Answers, partner messages and other customised marketing solutions.
Mukherji said, “My focus for the near term is to engage with current and prospective business partners to enable them to understand the value LinkedIn brings to businesses. Our team will be located in multiple locations and will provide the best service to these customers.”
“Since the time LinkedIn launched its India operations in November 2009, our member base has grown from 3.4 million to more than 7 million members. We have started building out a top quality sales team to provide the best marketing solutions to advertisers keen to engage this base. The wealth of experience in this team led by Dhiman will be instrumental in ensuring that our market-leading solutions are positioned correctly for the Indian market,” said Hari V. Krishnan, country manager of LinkedIn India.