Campaign India Team
Mar 19, 2009

Levi Strauss signs Shahid Kapoor as brand ambassador

Levi Strauss has signed on actor Shahid Kapoor as its brand ambasador. A new TVC is being planned around the actor's association with the denim brand, besides a slew of marketing initiatives including consumer activations that will look at leveraging the relationship. 

Levi Strauss signs Shahid Kapoor as brand ambassador

Levi Strauss has signed on actor Shahid Kapoor as its brand ambasador. A new TVC is being planned around the actor's association with the denim brand, besides a slew of marketing initiatives including consumer activations that will look at leveraging the relationship.
 
Shumone Chatterjee, country manager, Levi Strauss commented, "Shahid is a quintessential blend of youth and style, which is what the Levi Strauss signature brand stands for. India is a strong growth market for the Levi Strauss signature brand and signing on Shahid as its face will help us create a closer connection with our young audience."

Source:
Campaign India