Levi Strauss signs Shahid Kapoor as brand ambassador

Levi Strauss has signed on actor Shahid Kapoor as its brand ambasador. A new TVC is being planned around the actor's association with the denim brand, besides a slew of marketing initiatives including consumer activations that will look at leveraging the relationship.
 
Shumone Chatterjee, country manager, Levi Strauss commented, "Shahid is a quintessential blend of youth and style, which is what the Levi Strauss signature brand stands for. India is a strong growth market for the Levi Strauss signature brand and signing on Shahid as its face will help us create a closer connection with our young audience."