Campaign India Team
Mar 19, 2009

Levi Strauss signs Shahid Kapoor as brand ambassador

Levi Strauss has signed on actor Shahid Kapoor as its brand ambasador. A new TVC is being planned around the actor's association with the denim brand, besides a slew of marketing initiatives including consumer activations that will look at leveraging the relationship. 

Levi Strauss signs Shahid Kapoor as brand ambassador

Levi Strauss has signed on actor Shahid Kapoor as its brand ambasador. A new TVC is being planned around the actor's association with the denim brand, besides a slew of marketing initiatives including consumer activations that will look at leveraging the relationship.
 
Shumone Chatterjee, country manager, Levi Strauss commented, "Shahid is a quintessential blend of youth and style, which is what the Levi Strauss signature brand stands for. India is a strong growth market for the Levi Strauss signature brand and signing on Shahid as its face will help us create a closer connection with our young audience."

Source:
Campaign India

Related Articles

Just Published

10 hours ago

Global industry leaders convene to discuss 'the ...

On December 8, Campaign Connect will bring together leaders from around the globe from Unilever, Disney, Mondelez, Burger King, Electronic Arts, Kraft Heinz, Facebook, Coca-Cola, Salesforce, Accenture and many more to determine how marketing will move forward

10 hours ago

Tinder shows Gen Z's redefinition of dating in 2020

Watch the film conceptualised by BBH India

18 hours ago

Grey area: Naresh Gupta, co-founder and managing ...

Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA