OnePlus has announced the appointment of Shahid Kapoor and Mira Rajput as brand ambassadors for its range of televisions.
Along with this announcement, the technology brand has also rolled out a film featuring the couple. Conceptualised by BBH India, the film aims to show the ease and seamless functioning of the smart TV.
Saurabh Kapoor, head - brand and category marketing, OnePlus India, said, “We are delighted to partner with Shahid and Mira for our OnePlus TV category in India. Both Mira and Shahid are known for their zeal in life and their passion with a purpose which resonates with OnePlus' Never Settle spirit. They truly embody the smart and youthful spirit of OnePlus as well as our user community. Therefore, we are confident that this exciting association will certainly disrupt the status quo in the India smart TV market and we are positive that our community would be equally thrilled for our new partnership."
Ishita Grover, head - marketing communication and government relations, OnePlus India, added, “In 2021, we at OnePlus focused on strengthening our vision to build a premium and accessible connected ecosystem, thereby bringing in our OnePlus TV U1S with a host of smart features. With the launch of our new ad film, we aim to showcase our innovative OnePlus TV U1S, highlighting the exciting hands-free voice control feature using Speak Now on the OnePlus TV U1S. The ad film further brings to life the ease and seamless functioning of the smart TV serving as the hub of one's smart home. The campaign also embodies the quirky vibe of the popular couple, Shahid and Mira, offering a refreshing take to the larger creative film. We hope our community and India audience enjoys the ad film along with positive product insights."
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