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Of the four shortlisted Indian agencies in the Radio Lions category, Leo Burnett was the only one that struck Silver at Cannes this year. Their spot is titled “The Pleasure of Mixing” and is for Bajaj hand blenders.
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The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.
The Asia-Pacific region, which is predominantly led by Australia, declined by 22.7%, while the Americas fell by 3%.
While over 30% use it daily, they emphasise that brand strategy will require more human imagination than ever.