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Of the four shortlisted Indian agencies in the Radio Lions category, Leo Burnett was the only one that struck Silver at Cannes this year. Their spot is titled “The Pleasure of Mixing” and is for Bajaj hand blenders.
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
Srinivasan joins Publicis after seven years at BookMyShow.