Of the four shortlisted Indian agencies in the Radio Lions category, Leo Burnett was the only one that struck Silver at Cannes this year. Their spot is titled “The Pleasure of Mixing” and is for Bajaj hand blenders.
Commenting on the win, KV Sridhar, national creative director at Leo Burnett Mumbai, said, “It’s a great win, considering the experimental nature of the idea, and the medium used. I give full credit to Vikram Pandey, our creative director, who had passionately pursued the idea, and Ram, our courageous client, for backing the idea.”
The media for the spot was handled by Lintas Media Group. Sathyamurthy NP, president and chief operating officer, said, "This innovation is a good example of magnifying a simple but sharp idea through the collaboration of all stake holders, viz client, creative agency, media agency and media partners. A true blend of skill sets or a “jugalbandhi of skill sets!”
There were no Grand Prix winners in Radio this time around.
Listen to Leo Burnett's Silver-winning spot