Lenovo India hires K. Ramakrishnan as country manager-marketing

Lenovo India has appointed K. Ramakrishnan as country manager – marketing. Ramakrishnan (pictured) will be responsible for the management and development of the Lenovo brand, and overseeing the marketing strategy for Lenovo’s product line-up across enterprise, consumer and small-medium business segments in India.

He comes from TVS Motor Co. where he was the general manager – marketing. At TVS, he managed the portfolio of motorcycles and mopeds, was involved in the launch of TVS Apache and TVS Star, and designed and managed market development programs for entry-level vehicles among small businessmen. Prior to this, Ramakrishnan has worked across companies such as TTK Services, Tata Tea, MAC Industries and TTK Prestige.

Amar Babu, managing director, Lenovo India said, “Ramakrishnan’s skills in conceptualizing long-term strategy, innovation management, brand development and rich experience of customer-focused communication will aid the growth of a young brand such as Lenovo.”