Kale was formerly business head at Marching Ants. At Law & Kenneth, she will report to Anil S Nair, CEO and managing partner. Her mandate will be to build key businesses such as ITC and spearhead new business development for the agency.
Speaking on her appointment, Nair said, “It’s a significant appointment for the agency. She comes with an adequate mix of advertising and marketing experience that is vital for the agency’s growth. She will ensure a specific focus on the ITC business.”
With over 14 years of experience in marketing and advertising, Kale started her career with O&M, moving on to Publicis, L’Oreal, Mattel Toys and McCann Erickson, having worked on products in the personal care, banking, FMCG and consumer durables space.